Math Report Lab Example | Topics and Well Written Essays - 1000 words

Math - Lab Report Example The fact that these environments are less understood drivers the need to use observations, understand them and predict the future. Such efforts mostly involve intuition, but often involving examining existing similarities between them and other known and well understood situations. Mathematical modelling defines the system using mathematical language and concepts to describe its behaviour (Berry and Houston 2-3). The major application is in engineering and natural sciences disciplines, physicists, and computer science among others. Consequently, the use of mathematical models represent crucial elements of the presented system, thus presenting the usable form of knowledge for that system. For instance, modelling â€Å"the greenhouse effect† offers the best way to predict future conditions or situations on earth such as extent of carbon monoxide or temperatures. In this report, mathematical models are used to consume real-world data to formulate models that are analysed real world situations to offer conclusions, which after interpretation offer predictions or explanation for any system (Berry and Houston 3). Furthermore, mathematical models offer a means of solving math problems, and representing the association between any two or more variables and that are fundamental to a given problem or situation. This paper evaluates the concept of mathematical modelling in terms of differential equations. The concept is applicable because the variables analysed in the report are continuous, thus varying subject to other continuous variables. In this case, differential equations offer the rate of change of dependent variables subject to independent ones. Since the system is not limited to having only one independent variable, the mathematical model attained from the hypothesis is that which offers a model in terms of leading or advanced order ordinary differential equations of the system. Furthermore, mathematical models normally define a system that needs to

Evaluate The Circumstances In Which Pluralism Will Develop Essay Example for Free

Evaluate The Circumstances In Which Pluralism Will Develop Essay Pluralism is a system of government that allows and encourages public participation so the state can satisfy the needs of the people. This is achieved through a multitude of organisations, such as pressure groups, trade unions, environmentalists and civil rights activists, seeking to influence the making of laws and policies. It ensures that power is dispersed rather than concentrated within a select few and enables minority groups to voice their opinion. If Pluralism is to develop, it cant be possible for a single group to dominate. Political force exerted by one group will be counteracted by equal and opposite political force exerted by other groups. For that reason, there are multiple centres of power and authority, as opposed to one where the state controls peoples actions. This encourages political participation as everyone can exercise influence over decision makers. An example of this would be Medieval Europe where the Monarchy and Church were co-equal rulers in their different spheres. In democracies, people vote for representatives and in the UK, MPs have this role. If the majority dont like what their representatives are doing, they can vote them out of office at elections. This means representatives have to act in a way which satisfies the majority. But our electoral system often produces representatives who are unrepresentative because only those voters who voted for the winner are represented by their member of parliament. Another problem is that this system doesn’t allow voters to influence specific issues. Therefore people then join interest groups such as pressure groups. These are a vital for the growth of a pluralist political system. Robert Dahl saw that pluralism responded to a high degree of industrialization. Therefore it’s highly unlikely that a pluralistic democracy would be seen in developing nations, where people are undernourished, uneducated and illiterate and as a result unable to participate. The aim of pluralism is to set limits on the power of the rulers over the community. This is achieved by agreeing certain rights and liberties which the rulers can’t infringe. Therefore there is a requirement for checks and balances to occur on the relationship between the state and the individual to allow pluralism to develop. Freedom of association is a necessary condition of political pluralism so that opposition is able to occur within the public domain of the media. This is usually prohibited in totalitarian states, as seen under Hitlers regime when he banned trade unions and suspended the right to assemble. When individuals are given that freedom though, they tend to form into groups. These are needed to assert individual interests and in turn acquire political power. This could be used to change a governmental policy in a way that advances the interests of the groups members. Therefore, while a single individual is basically powerless when it comes to changing state policy, the coming together of several individuals presents a more challenging contender. The pluralistic political model is one in which groups are used as a means to vindicate the interests of its members rather than dominate other groups as the latter encourages tyranny. Citizens are therefore organised into a variety of interest groups that must bargain with each other for the influence over government. This competition between groups is precisely what ensures that the key characteristic is maintained no group dominates as power is openly competed for. In order for Pluralism to grow, the state must act as a mediator in the political process when responding to the demands of all segments of society and distributing policies in such a way that all of the groups have some influence on government strategy. Ideally the government should intervene to help the weaker groups and that they consider alternatives in order to meet national interests. This means that the people within society need to be open-minded and show tolerance towards the ideas of others. In conclusion, there are many basic conditions necessary for pluralism to develop, including fundamental freedoms such as free speech, a free media and fair elections. Yet the key requirements appear to be a genuine toleration of other people’s beliefs and interests, as well as the ability to form into groups such as trade unions and pressure groups which stand for all the different interests of the population. The collective power of these associations representing different interests provides a counter to the tyranny of the state and that of the majority.

Canadian writing and the language of the colonizer :: Essays Papers

Canadian writing and the language of the colonizer During the latter part of the twentieth century, Canadian writers have looked at the effects of colonialism on the original native population. The culture of the indigenous peoples and the oral tradition used, was for a long time on the verge of being eradicated, as the enforced language of the colonizer became the accepted norm. As many contemporary authors believe that they have been marginalized, they argue that they are similar to the tribal inhabitants, becoming â€Å"...spectators, not elements in what goes on† (Weibe, Rudy. â€Å"Where Is the Voice Coming From?† Canadian Short Fiction, 274). As Canadians they are forced to use a language which is for the most part alien, employing words which have meaning for a metropolitan audience but have little relevance within a Canadian context. In their desire for recognition and in attempting to create an independent identity, authors such as Rudy Weibe and Dennis Lee detail the problems encountered by those who wish to record their experiences, but have been denied a voice. In Where Is the Voice Coming From? , Weibe explores the position of the Cree population, whose oral language was silenced by the sterile, yet powerful voice of the colonizer. Since colonization, the history of Canada has been conveyed from the point of view of the settlers, who ignore the vivid language of the Cree, placing greater emphasis on cold fact and uniformity. While the players in history, ranging from Queen Victoria to the Royal Canadian Mounted Police, are given their full titles, their existences reinforced by recorded evidence, the lack of solid fact ensures that the Cree have been almost erased from Canadian history. For Weibe, English descriptions of Almighty Voice provide little evidence of his life, as he has been allocated the role of demonized and feminized scapegoat, in contrast to the white heroes whose masculinity is never questioned. Until recently, when the oral tradition began to be recorded by native writers, including Harry Robinson and Thomas King in All My Relations, the Cree and other tribal inhabitants were unable to provide any alternative to the already existing facts, their experiences resigned to a collective â€Å"...wordless cry† (Weibe, 380). While Weibe brings native concerns to public attention, his choice of subject matter illustrates the problems existing within Canadian literature in general. Driven by a collective sense of guilt, this white reaction ultimately denies the Cree the privilege of telling their own stories.

Holden Caufield from The Catcher In the Rye :: essays papers

Holden Caufield from The Catcher In the Rye A family can be classified as one of many things. It can be a group of people living under one roof; a group of people of common ancestry; or even a unit of a crime syndicate like the Mafia (Merriam Webster). But to Holden Caulfield, the main character of J.D. Salinger’s novel The Catcher In The Rye, his family was what we as a society normally think of when that word is spoken. There are always variations on a theme, but a typical family consists of two parents and at least one child. During the 1950’s when the novel is set, adoption was virtually unheard of and divorce could be considered a sin where as today these are common practices. But one thing about family that has prevailed through the decades is the family’s affect on a person’s existence. The way a person interacts with their family can affect them for the rest of their lives. And the way a family interacts with a specific person can affect that person for the rest of their life. It is a two way relationship which is often complicated and confusing, especially to Holden. Holden’s family is obviously very important to him. The novel opens with talking about his parents and his brother. Holden negatively criticizes them to hide the fact that he truly loves them. But, one would ask, how can you love those you never see? Holden is constantly being shipped from one boarding school to another. This absence between him and his parents intensifies his general alienation from everyone. Holden’s only real love in the family is for his sister Phoebe. The bond and respect between brother and sister can not be broken no matter how far the distance between them. When Holden arrives back in New York, he immediately wanted to call someone; his sister Phoebe. "She wouldn’t’ve cared if I’d woke her up†¦" (Salinger 59) Many people her age would not appreciate being woken up that late at night, especially by their brother, but there is a mutual respect between Phoebe and Holden that would allow for this event to occur. Throu gh out the whole novel, this relationship continues because she is his little sister and he would never hurt her. In today’s world, this type of relationship is next to impossible.

The thrill of reading Essay

Education is an important asset to any one’s life and should be available to every one of all ages. Certain levels of education should be available to people of different levels and should be easily accessible. We need a basic form of education in our everyday lives. If we did not learn simple arithmetic such as how to count or if we did not learn how to read, we would suffer in the real word. If we bought something, people could rob us of our change simply because we cannot count. We would not be able to learn if we cannot read. We would rely on pictures to describe things for us and to convey the message to us. We would lose the thrill of reading. All these basic skills are taught in primary school and everyone should have access to primary school education. It is essential that everyone goes to school and if money is what is stopping them, then the government needs to make a plan to help correct that. Primary education should be made free as it allows people to develop their brains and gain a basic knowledge of the world. The government should provide institutions which learners can attend to be educated which they currently do and they are called government schools. These schools should be subsidised by the government for people who really can’t afford school fees. If people have enough money and choose to attend a private learning institution and have to pay school fees, they should do that at their own will. School should be made compulsory from age six when children are able to understand and grasp concepts more easily until about the age of sixteen where they will have a broad knowledge of the world and can decide whether they want to further their studies in a more specialised way. The quality of learning should be of a good quality at all levels of education. Secondary education expands on the knowledge that learners have received from primary school. It is still a broad range of knowledge but more important knowledge is given to learners especially in terms of career choice paths. It should be free or subsidised by the government for people who are really underprivileged or who really can’t afford school fees. School gives children a basic knowledge in problem solving skills that they may need in their everyday lives. Secondary education is compulsory up until grade 9 since grade 10 is when learners choose specific subjects which they feel may help them later on in life or in the career they are interested in. School should be compulsory till the end of matric. It would keep young people off the street and they would be doing something constructive such as improving their education. Nobody wants to hire a sixteen-year-old which is the age you are allowed to leave school at. Those sixteen-year-olds end up jobless, sitting at home or can become involved in gangs or drugs. Instead of wasting their time, they should rather attend school. They choose not to go to school because they are lazy and need that push to make them do something. They stand a much better chance of getting a job with a matric certificate. Finishing school up until matric level also allows you to explore new areas in your life and so that you can help find yourself, your talents and your interests.

When and How to Use Brackets

When and How to Use Brackets When and How to Use Brackets When and How to Use Brackets By Maeve Maddox Reader John B. Moss asks if there are guidelines for the use of brackets. There are indeed. Academic style guides such as the MLA Handbook for Writers of Research Papers go into such matters at great length. The most common use of brackets is to enclose explanatory matter that one adds in editing the work of another writer. They indicate that some kind of alteration has been made in the original text. 1. In quoting a passage it is often necessary to insert information that was provided elsewhere in the original text: I dont care what he [Poe] meant by it, the line sounds great but makes no sense. 2. Sometimes a word in the quotation is archaic or used in a sense that may not be familiar to the intended reader so the editor may wish to provide an explanation in brackets: Paul said he was let [hindered] hitherto. In this episode of C.S.I. her character says Gimme some bling [gaudy jewelery]. 3. Sometimes its necessary to change the original capitalization or provide a word in order to make a quotation fit grammatically into the new text: Original: He was an out-spoken old curmudgeon. Quoted form: According to Joness biographer, [h]e was an out-spoken old curmudgeon. 4. Sometimes brackets are used to enclose the dots that indicate missing words. The usual way to indicate that some words have been left out (an ellipsis) is to mark the spot with three dots (). Original: It little profits that an idle king, By this still hearth, among these barren crags, Matchd with an aged wife, I mete and dole Unequal laws unto a savage race Incorporated quotation: According to Ulysses in Tennysons poem, it little profitsan idle kingtomete and dole unequal laws unto a savage race. Some (but not all) academic writers would enclose the dots in a quotation in brackets: According to Ulysses in Tennysons poem, it little profits[]an idle king[]to[]mete and dole unequal laws unto a savage race. Another use of brackets Brackets can be used in the context of ones own writing when more than one thing needs to be set apart. For example: Watching a popular actor who usually plays good characters play a villain (like Tom Hanks in Road to Perdition [2002]) has a negative effect on many movie-goers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should Know10 Types of TransitionsWhat’s the Best Way to Refer to a Romantic Partner?

Chocololics Annonomous essays

Chocololics Annonomous essays A Chocoholic by Temptation That creamy, smooth, sensasuable melt in your mouth experience, provocative passionate and irresistible to the very last bite... Yes, I am admittedly a Chocoholic by nature, by temptation. For me chocolate is more than just another candy bar. It is my soul food, my anti-depressant, my passion and my most uncontrollable desire all compressed into one brown, milky solid. Shakespeare once wrote: If music be the food of love, play on, give me excess of it... In my opinion if chocolate be the food of love, eat on, give me excess of it. Unfortunately, chocolate is the one thing I do over-indulge myself excessively with; Whilst I am a lover of chocolate my reflection in the mirror neither my scale share my passion. Whilst trying on a use-to-fit-last-week pair of jeans, I scorn myself for subcoming to temptation and promise myself that in the future I will practice greater self-control. However, the reality is, who am I fooling, after all temptation is humanities greatest fiend. Having come into existence since the beginning of our creation when the first of our ancestors fell prey to temptation, with Eves partaking of the forbidden fruit. Moreover, since that first indulgence temptation has been manipulating us into satisfying whatever desire we might have. But who could resist whilst living in the technology-based environment we have developed; where convenience and self-satisfaction are the two wants which are the primary driving-forces behind the progression of the first-world realization. Complete satisfaction therefore is being encouraged by our habitat to be practiced. The seven deadly sins, sex, illicit substances, alcohol and cigarettes are all being targeted at innocent people, people like you and me. For you see it doesnt matter whether you are an alcoholic, drug-addict, sufferer of a ch ...

How to Write a Reflective Essay on Community Service

How to Write a Reflective Essay on Community Service Essay on Community Service How to start How to write a thesis for a reflective essay on community service How to write your introductionn How to construct body paragraphs How to finish your essay Revising your essay Outline sample A reflective essay on community service (Sample) Writing a reflective essay on community service is one of the most fulfilling things you can do in your entire life. It comes with responsibility, goal, and dedication. In writing a reflective paper, first, you have a goal to persuade all of your readers to start doing community service in their own respective community. This might be the most difficult part in composing your essay; thus, you have to be careful and sensitive in placing every detail of your writing. Remember, people can be easily discouraged once they have heard something negative about what you wanted them to do; they can just â€Å"no†, and you can no longer do anything about it. Second, a responsibility which means you can take a stand to whatever things you have talked about in the course of your essay. Keep in mind that you need to write only about things you are familiar with. Do not get us wrong in here, we are not asking you to back-off from taking risks in placing new ideas on your essay you can add things you want but, please, make sure that research was done properly and accordingly. Lastly, as a writer, you should be able to have the dedication. Take notes, put your heart in every sentence, especially when you want to write a perfect essay about community service. So, here are some effective steps for you to use as your guide in writing a reflective essay on community service. How to start As an observation, knowing where to start and how to start a reflective paper is the most difficult part. It is not as easy as you think. In writing a reflective paper on community service, you should be able to know your motivation. Know the roots and how does the concept start. We suggest you do research first. Try to read published essays, other blogs, or previous studies that are similar to what you wanted to write about. We have some tips you can consider in starting your reflective essay. Compose yourself. You will need to be in the right state of mind. Make sure to do some researches and background study to what you are going to write. Lastly, properly think who are the receivers or the readers of your essay. Knowing who are going to be your target readers means knowing where to go. How to write a thesis for a reflective essay on community service It is known as the summary of your main idea. Usually, in some essays, a thesis statement consists of one to two sentences. Also, keep in mind the goal of a thesis statement, which is to give bird’s eye-view as to what your readers should expect on your essay. How to write your introduction Your introduction serves as the welcome paragraph of your essay. It should be as catchy as possible. In your introduction, make sure to state the purpose of your essay, define the concept, and make sure to add some words to trigger your readers curiosity. So, here are some tips for writing an effective introduction. Keep it short. Readers sometimes lose their patience. Make it personal. As early as in your introduction, you should have already created a bond between you as the writer and your reader. Avoid clichà ©s or common lines to start your introduction. State your inspiration in writing your reflective essay. How to construct body paragraphs The body is the part of your reflective essay where you can start, elaborate and end your discussions. In this part, your personal experiences in doing community service should be placed. You could add your observations regarding the basic problems your community has as well as the possible help you can give. Usually, writers include their main idea, arguments, experiences and observations in the body. In addition, always keep in mind that every paragraph should be somehow related or connected to other paragraphs. To write your body paragraphs correctly, below are a few tips you should consider. First, write the main points you wanted to discuss in a bullet form. If needed, place specific supporting points under its respective main point. Elaborate, make sure to explain each idea you have placed. Turn the body to a sentence form; make sure to use appropriate words. Write as if you are retelling a story. Each paragraph should have connections to its succeeding paragraph. Read it aloud. If it sounds good, then it will surely be pleasant in the eyes of readers. How to finish your essay Finishing an essay is a lot easier than starting it. No studies are needed to be done, it is just internalizing. Consider if there is enough learning on your essay. Always keep in mind that a regular essay is different from a reflective essay. A reflective essay talks about the experiences you have, meaning that it is more personal than a regular essay. A conclusion is a summary of whatever you have written in your body, making your conclusion as short as possible is one the secrets for you to be able to have an excellent reflective essay. However, do not sacrifice the substance of your conclusion. Lastly, since what you have written is a reflective essay, make sure of having some lessons on the last part or your essay. Make it relatable, add a personal touch to it. Revising your essay In revising your reflective essay, ask someone to read your essay. Ask for possible revisions or recommendations. In addition, revise an hour or two after you are done writing your reflective essay. Lastly, Read it aloud, you as the writer should be able to feel the feeling of fulfillment. Outline sample I. Introduction Purpose of Community Service Definition of Community Service Thesis Statement II. Body Experiences you have with community service Observations Solution to the problems you have observed III. Conclusion Summarising Review of the main arguments Realization A reflective essay on community service (Sample) For our community to be able to survive and take the changes we have in the world today, everyone is expected to extend their help. Giving help comes in different forms; you can lend your helping hand through donations, like giving financial aid to sustain and to support what your community needs. Another way for you to be able to help your community is by simply following your community rules and regulations. For instance, following the basic traffic rules might be a very basic thing to consider; however, doing this every time gives a lasting effect on your community. Lastly, through community service, there are two connotations when someone hears the word community service, some people might think, this is a punishment to someone who is able to abide himself with the law, on the other hand, community service is an effect of volunteerism, which means, someone just want to do something different for his or her community. Community service has been the bridge in having a united and a strong community. This has been proven, and this has been observed by almost everyone. There are three benefits community service has; psychological benefit, social benefit, and cognitive benefit. A psychological benefit: with this benefit, psychologists believe that participating in a community service boosts the satisfaction and the feeling of fulfillment of an individual. Moreover, it also gives some social benefits, the moment an individual engaged himself in community service creates a better bond and better relation with another person. Lastly, for the cognitive benefits, the process of a person gain more experiences makes him a better individual. I can remember when I have participated in a community service; I have seen how camaraderie and unity bring us to where we are now. In this time, I observed how an individual works with another individual. I was able to see sincerity and determination, which I think is a good step in reaching our goal of having a peaceful world or community. I think if we continue what we have started, then, it will be easier for us to attain our ambitions in life. In a nutshell, community service might be a very difficult thing to do but trust me, once you have started doing it, you will surely love it.

World History - Empires& integration Essay Example | Topics and Well Written Essays - 1000 words

World History - Empires& integration - Essay Example donian army and established hegemony over neighboring Greece, Thrace and Illyria after his decisive victory over the combined Greek forces at the Battle of Chaeronea in 338 B.C. After his assassination, his son Alexander III (356 – 323 B.C.), one of the greatest military geniuses of all time, quelled the Greek rebellion, subjugated the Persian Empire after the battles of Granicus, Issus and Gaugamela and extended the Macedonian Empire up to the Punjab in India. Alexander’s premature death led to conflicts of succession and his Empire was carved up among his generals into Macedonia and Greece (Antigones), Egypt (Ptolemy) and Asia (Seleucus). With the Roman victories in the Macedonian Wars and the death of the last Macedonian king Perseus at Pydna in 168 B.C., followed by the Roman victories over Egypt and the Seleucid forces, Macedonia became a Roman province and the great Macedonian Empire disappeared (Macedonia, 2006). Alexander attempted to integrate all the disparate regions of his conquests into one unified Empire. He adopted Persian dress, retained defeated princes as governors of their provinces, discoursed with Indian philosophers, encouraged and legitimized intermarriages between his soldiers and the natives and himself married the Persian Emperor Darius’ daughter Barsine and the Bactrian, Roxanne. He established programmes to introduce Greek and Macedonian culture to the Persians. After his death, which is considered to end of the Classical Period, large scale migration of Greeks and Macedonians into the conquered territories marked the Hellinistic Age, when the establishment of Greek speaking cities throughout the Empire and the increased movement of people and ideas spread Greek civilization to Asia and Egypt. This Hellenistic legacy lasted beyond the end of the Empire (The Encyclopedia of World History, 2001). However, the disintegration of the Macedonian Empire and its’ a bsorption into the Byzantine, Slav and Turkish Empires led to the

SWOT Analysis of Smartlinc Inc Essay Example | Topics and Well Written Essays - 1000 words

SWOT Analysis of Smartlinc Inc - Essay Example Attracting the best and the brightest people is fundamental in the company as it has focused on the recruitment of a smart, successful group of employees who buy into the vision while challenging and motivating one another. The organization has taken much consideration for planning the launching of their smartphones. The initial stage of the planning process includes devising a SWOT analysis as a means of establishing a market position and maintain it to be the best in the industry.Smartlink’s smartphone presents a clear pattern of evolution from the brands presented by its competition. Some of the superior specs of the smartphones include new and better SoC, a high-quality camera, TouchID and a faster modem. The rear camera of the new smartphone has higher resolution photos and supports 4K video recording compared to other smartphones in the market. The smartphone also has a front-facing camera with a higher resolution. While most smartphones in the market have a 2 GB of RAM, Smartlink’s smartphone has a RAM of 4 GB. It also has an improved bandwidth and enhanced power. As such, the modem and the WiFi chipset are capable of a higher throughput and only use less power. Due to the ease with which smartphones are getting obsolete, this company seeks to design a new design of smartphones in which users can upgrade their smartphones to the next generation through the installation of a software. Smartlink Inc. prides in having an excellent team of employees who are highly competent in handling the design and infrastructure of the new smartphone.  

Art Studies Essay Example | Topics and Well Written Essays - 500 words

Art Studies - Essay Example This musical composition is intended for three violins and basso continuo. However, through time its popularity made it the subject of arrangements for a wide variety of ensemble (Pachelbel's Canon 2). In general, the composition conveys both warm and festive emotion through the instruments that are used, rhythm, and overall structure. I believe that this effect is most likely because of the connection of this music to wedding ceremonies. The Canon in D major is also made more interesting and appealing by the composer's extensive use of chord progression. Overall, the composition seems to be an expression of strong, elaborate, and dramatic expression of emotion through the use of complex musical elements. 6. Choose a work of visual art (painting or sculpture) from the same time period as the musical composition that seems to "relate" in some way. Explain your choice. How do these two works of art fit the time period The Canon in D major as stated above is one of the famous musical composition during the Baroque period. Alongside this composition, the St. Theresa in Ecstasy is also created within the same era. This sculpture is crafted by Bernini showing St.

Internet applications for marketing Essay Example | Topics and Well Written Essays - 2000 words

Internet applications for marketing - Essay Example The results were predicted and not challenged which is the hallmark of a proper and standard research paper. This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales. The authors have tried to impress that new media like vividness and interactivity can fetch better response than traditional media. In other words, new media produces realism. They have also explored the possibility of advertisements on the website to attract users. Consumer good companies have not been keen to adopt animation and sound because it causes distraction from the actual products or message on the website. Thus this article has tried to explore how varying levels of realism affects attitudes, behavioural intentions and the level of consistency between these attitudes and intentions. The article compares the impact of direct and ind irect experience and studied the impact of realism in marketing. They have studied the impact of telepresence, vividness and interactivity on several versions of four different websites. It is difficult to generalize the attitudes and reactions of consumers as there are so many variables involved. Vividness has been found to generate stronger attitudes towards the site but it does not necessarily means higher sales. Thus the article has tried to identify and analyze factors that influence online consumer behavior. The article cites theory from other articles that were written as many as twenty years before the article under review. Consumer behavior changes to a large extent in 20 years and so would the principles of marketing. The article has studied the impact of direct and indirect experience where direct experience

Both Young Goodman Brown ad Rip Van Winkle Have a dreamlike experience Essay

Both Young Goodman Brown ad Rip Van Winkle Have a dreamlike experience in the wildernessmountains versus woods what do both stories reveal to the reader ab - Essay Example As one might imagine, it took a while for American literature to develop as an independent genre: the tasks of taking a continental wilderness and turning it into a habitable region, and then into an independent country, left scant leisure time for the generation of literature. However, as the young United States of American began to enter its fourth and fifth decades, some of its first major authors began to emerge. Two of these were Washington Irving and Nathaniel Hawthorne, and their writings began to define the American experience for the rest of the world, and show how the North American continent had shaped its colonists and citizens. "Rip Van Winkle" and "Young Goodman Brown" are two different takes on the changes that the American experience had on European sensibilities. According to John Hardt, both "Rip Van Winkle" and "Young Goodman Brown" contain examples of "paradisal skepticism," or "a retreat from the paradisal ideal with a recognition of limits in human knowledge" (Hardt, p. 249). In other words, both works show an attempt by the protagonist to encounter some sort of paradise on Earth, and both see that such a paradise is not possible, because of the restrictions that human nature places on our possibilities. In "Young Goodman Brown," Hardt suggests that the woods that Brown enters were once the Garden of Eden. However, the serpent (here, represented by the old man) has taken over the wilderness. When Brown leaves his wife, Faith, he also leaves his religious faith behind. The ensuing journey is one of instability, one that examines his knowledge (Hardt, p. 255). Once Goodman Brown emerges from this experience, he realizes the limits of his knowledge, and lives the rest of his life in fear. If one relates this to the idea of the American Dre am, one can see Young Goodman Brown as the symbolic pioneer, heading out into the unknown, trying to make his fortune in an untouched wilderness. While he may have bold aspirations, his inner fears weaken him and keep him from fulfilling that promise. One can interpret this as meaning that the context in which most Europeans lived before coming to colonize the New World ensured that they would encounter failure in at least some of their ideals. Indeed, the same petty beliefs that held sway in Europe followed their holders across the Atlantic Ocean, as one might guess. Walter Shear has a somewhat different look at the significance of Young Goodman Brown's journey into the woods. He sees the separation of Young Goodman Brown from his wife as the creation of a psychological individual. Not only does he symbolically abandon faith, but he also leaves behind orthodox belief and worship practices (Shear, p. 545). He must fight with those that he encounters in the forest if he wants to retain his own morals and values. After this conflict, he returns to mainstream society, more conscious of himself and the way that he interacts with those around them. His transformation, according to Shear, is analogous to the transformation of Puritanism over time in North America, as the purity of its religious beliefs decreased over time, ending

Internet applications for marketing Essay Example | Topics and Well Written Essays - 2000 words

Internet applications for marketing - Essay Example The results were predicted and not challenged which is the hallmark of a proper and standard research paper. This journal article focuses on how to create a successful brand presence on the internet. The authors believe that a strong brand can create positive consumer perceptions of the existing products and for new products. It has tried to focus on new design tools that could help marketers obtain more usage of the website and generate better sales. The authors have tried to impress that new media like vividness and interactivity can fetch better response than traditional media. In other words, new media produces realism. They have also explored the possibility of advertisements on the website to attract users. Consumer good companies have not been keen to adopt animation and sound because it causes distraction from the actual products or message on the website. Thus this article has tried to explore how varying levels of realism affects attitudes, behavioural intentions and the level of consistency between these attitudes and intentions. The article compares the impact of direct and ind irect experience and studied the impact of realism in marketing. They have studied the impact of telepresence, vividness and interactivity on several versions of four different websites. It is difficult to generalize the attitudes and reactions of consumers as there are so many variables involved. Vividness has been found to generate stronger attitudes towards the site but it does not necessarily means higher sales. Thus the article has tried to identify and analyze factors that influence online consumer behavior. The article cites theory from other articles that were written as many as twenty years before the article under review. Consumer behavior changes to a large extent in 20 years and so would the principles of marketing. The article has studied the impact of direct and indirect experience where direct experience

A Metacognitive Exercise Essay Example | Topics and Well Written Essays - 4250 words

A Metacognitive Exercise - Essay Example Reflecting on the modules and the readings, is that language and literacy learning is both overwhelming and, surprisingly, well-researched. Overwhelming because the depth of research is staggering, from the selection of reading texts to a child’s stages of cognitive development, to the variables affecting interpretation and meaning. This initial sense of being overwhelmed, however, later gives way to a sense of security as the readings come together to form a more comprehensive whole. To be sure, there are theoretical disagreements. There are areas in need of additional research. That said, there really is a sufficient groundwork, in both theoretical and practical terms, with which to plan meaningful literacy lessons and programmes. The text emphasised the significant effects of word choice in the narrative text. The choice of words such as "reared" and "crushed" and the use of punctuation such as "Thud!" truly affected the mood and the feeling conveyed by the text. As a menta l exercise, I arbitrarily changed some of the words in order to see how the meaning might be altered; the results were quite significant. In sum, from the point of view of a student or a writer, I find the concepts of metalanguage and social purposes of text very helpful both in terms of understanding a text and in terms of creating a text. Though seemingly intuitive, these concepts add very much to the understanding of language, linguistic features, and meaning. To this regard I have the initiative to improve myself by answering the following activities: Activity: Describe the genre used by the seven-year-old child in the following text. List the features in terms of use of verbs, general and specific participants and descriptive words and statements. What understandings of the convention of written language does she demonstrate "I was going Dawn cabell terast on my Big Bieck. It was a Stiep Hill and my brakes pat up when I was haf the wai dan the hill and I broacd my coliaBone and I had to to go to the hosPtall to get a slliea on it. Its getting beta, ten I can ride I't a gain" Answer Using what I have learned from Green and Campbell, I recognized the genre of the text as a narrative. It tells the story of a seven year old boy in a sequential manner- precisely how Green and Campbell defined narratives. It also uses past tense form of verbs and makes use of the linking verb "and" to denote what happened next. It can also be recognized that the text is full of grammatical errors such as spelling and punctuation. However, it can be seen that the child is able to use the basic Subject - Object construction with the verb in between. The text displays the " how you pronounce it is how you spell and write it" system. Entry 2: Being particularly interested in writing, I found the work by

Home Depot and Lowes Essay Example for Free

Home Depot and Lowes Essay Case Summary Value Line Publishing analyst, Carrie Galeotafiore had followed the retail building-supply industry for approximately three years. Within a week the investment-survey firm will be publishing Galeotafiore’s quarterly findings on the industry along with the five-year financial forecast for the industry’s leaders, Home Depot and Lowe’s. In an effort to increase their top and bottom-lines, Home Depot and Lowe’s have implemented strategies like improving customer service, attracting professional customers, and introducing a more favorable merchandise mix. Combined sales from the two companies accounted for more than a third of the industry’s sales. In the mean time, smaller hardware stores struggled to remain in the game. Galeotafiore reports shows confidence in the methods Home Depot deployed to achieve their goals and attributed Lowe’s margin expansion to their thrust into the major metropolitan markets. This case will mainly focus on the strategic issues involved with Home Depot and Lowe’s, the industry trends, the financial outlook for the respective companies, and whether or not Galeotafiore has the depth of knowledge and experience to make a correct call on the companies’ performance.Finally, the report will be substantiated with financial ratios comparing one company with the other, showing possible alternatives and proposing recommendations. Case Analysis This segment will narrow down the major issues of the case, along with the quantitative perspective showing historical trends and the projected level of economic activity. In 2001, the Economist Intelligenc Unit (EIU) estimated the retail building-supply industry to be approximately $175 billion with stores similar to Home Depot and Lowe’s capturing one third of the 51% of sales in their category. Despite the slump in the economy in 2001, growth was at 4.2% which representd a decline from 7.7% in 1998. Strategic issues for Home Depot and Lowe’s Home Depot’s CEO, Bob Nardelli’s goal was to increase their margin through declining cost in product review, opening more tool-rental centers and improving purchasing aspects. All of the above were an effort to remain  competitive. Galeotafiore stated in her report that stores which provide programs similar to the Service Performance Improvement offered by Home Depot tend to fear better in operating margins, inventory turnover and productivity, than the do-it-yourself establishments. Jefferies’ analyst Donald Trott downgraded Lowe’s, due to a declining housing-market bubble and, based on an opinion that their stock price was richly valued compared to Home Depot’s. However, on the brighter side, Lowe’s management told analysts that over the next two years, it expected to maintain sales growth between 18% and 19% and over the next three years from 2002 to 2004 it is expected to open 123, 130 and 140 stores respectively entering metropolitan m arkets with populations over 500,000 like the Boston and New York markets.

The Ofcom As A Super Regulator Media Essay

The Ofcom As A Super Regulator Media Essay Introduction The broadcasting culture and the Ofcom regulatory framework enshrine the freedom of broadcasters to choose topics they want to cover in the programmes they broadcast and in appropriate manner. Whilst the broadcasters have the right to hold opinions and impart information and ideas to their audiences without interference, the audiences are also entitled to receive those ideas and opinions. With reference to this, the essay (a) critically discusses the challenges and potential pitfalls that the Ofcom Broadcasting Code (the Code) presents for sports broadcasters and assesses Ofcoms powers of enforcement should a breach of the Code occur; and (b) assesses the extent to which the content of the Code is shaped and influenced by the law and policy of the European Union. After considering the Ofcom as a super regulator, the essay identifies the major principles and rules of the Code. This is followed by an examination of the challenges and potential pitfalls that the Code presents for sports broadcasters. The essay goes to assess the Ofcoms powers of enforcement where there is a breach of the Code. Finally, the essay assesses the extent to which the content of the Code has been shaped and influenced by the law and policy of the European Union. a) The Ofcom as a super regulator Before 2005 there were various regulators, such as the Broadcasting Standards Commissions (BSC), the Independent Television Commission (ITC) and the Radio Authority (RA), which regulated the exploitation of media rights. The net result was that many anomalies arose by virtue of the changing roles of those platforms (Verow, Lawrence and McCormick, 2005:324). The Ofcom was formally established on 29 December 2003 under the Communications Act 2003 as the United Kingdoms super regular to oversee all regulation in the media and communication sectors. In terms of broadcasting regulatory functions, it takes over the BSC, ITC and the RA. The creation of the Ofcom has rapidly changed the structure of television regulation in the United Kingdom (Carey, 2010:242). The Code Section 319 of the Communications Act 2003 entrusts the Ofcom with the power to set and revise a code for the standards of contents of radio and television programmes. The Ofcom has revised the Code on various occasions. The most recent version of the Code took effect on 28  February 2011. It covers all programmes broadcasted on or after 28 February 2011. It applies to radio and television content in services licensed by the Ofcom.  With the exception of the BBC, the Sianel Pedwar Cymru (S4C) and the S4C Digital, all United Kingdoms broadcasters must have the appropriate licence in order to operate a broadcasting service. All Ofcom licensees as well as the BBC and the S4C are required to comply with the Code. The Code governs, among other things, standards and practice in programme content, advertising and programme sponsorship. Section 1 of the Code requires broadcasters to protect those under the age of 18 by providing rules on scheduling and content information. Television broadcasters must observe the 21:00 watershed. The watershed does not apply to radio broadcaster, but a particular regard must be made to times when children are likely to be listening. Section 1 also curbs, among other things, violence, dangerous behaviour as well as offensive language appearing before the watershed or in an inappropriate context. In addition, section 1 insists on broadcasters to take care over the physical and emotional welfare of and the dignity of people under 18 who take part or are involved in programmes. Section 2 requires broadcasters to apply accepted standards to the contents of television and radio services in order to provide adequate protection for the public from the inclusion of harmful and/or offensive material in such services. Programmes must not include material which condones or glamorises violence, dangerous, or anti-social behaviour or is likely to encourage others to copy such behaviour. Section 3 requires broadcasters to, among others things, protect member of the public from the inclusion of harmful and/offensive materials, such as offensive language, distress, and discriminatory treatment or language. Section 4 requires broadcasters to exercise proper degree of responsibility with respect to the content of religious programmes. Section 5 provides for due impartiality and due accuracy and under prominence of views and opinions. Broadcaster must report news, in whatever form, with due accuracy and present them with due impartiality. Any mistake must be acknowledged and corrected immediately. Viewers must be made aware of what they are seeing. If a presenter gives a personal view or makes an authored programme, this must be made clear and alternative viewpoints adequately represented, either in the programme or in series of programme should be taken as a whole. Section 6 deals with elections and referendums by requiring impartiality to be strictly maintained in constituency reports. Section 7 requires broadcasters avoid unjust or unfair treatment of individuals or organisations in programmes. For example, if a team coach is approached for a post-match interview and refuses to appear, the broadcast should make clear that s/he has chosen not to appear and should give their explanation if it would be unfair not t o do so. Section 8 requires broadcasters to avoid any unwarranted infringement of privacy in programmes and in connection with obtaining material included in the programmes. Any infringement of privacy should be warranted. Sections 9 and 10 of the Code are most relevant provisions to sports broadcasting. Section 9 deals with commercial references in television programming. Section 10 deals commercial referencing in radio programming. The BBC, S4C and S4C Digital are not Ofcom licensees and, therefore, not subject to sections 9. However, they are subject to the legislation on listed events and, therefore, the regulations on listed events as set out in the relevant provisions of the Code. Section 9 requires broadcasters to maintain independent editorial control over programming. It also obliges broadcasters to ensure the distinction of editorial content from advertising. It prohibits surreptitious advertising which makes reference to a product, service or trade mark within a programme with the intention to advertise without making this clear to the audience. Section 9 provides rules for the sponsorship of television programmes. It provides regulations relating to, among others things, prohibited sponsors and the format and content of the sponsors credit. This is often referred to as a sponsor bumper or billboard (Lewis and Taylor, 2009:1239). Section 9 provides that the purpose of the sponsor credit should be simply to inform viewers that the relevant programme is sponsored and who the sponsor is. Therefore, section 9 requires the credit not to contain advertising messages or calls to action to viewers and to be kept separate from commercial breaks and from the programming itself. Accordingly, section 9 permits credits at the beginning and/or end of the programme and going into and coming out of commercial breaks. However, section 9 does not specify limits as to the permitted duration or number of sponsor credits. Section 9 simply indicates that, for these purposes, undue performance should not be given to a sponsor and credits within programme trailers should remain brief and secondary. Radio and television broadcasting are subject to different legislative requirements and terminology. Therefore, section 10 of the Code contains specific rules to radio broadcasting. The fundamental principle in section 10 is to ensure the transparency of commercial communications as a means to secure consumer protection. Viewers must not be misled. There has to be transparency and editorial independence. Advertising products has to be kept separate from the content of programmes. Challenges and pitfalls of the Code for sports broadcasters Sports broadcasters should be free to choose sporting events they want to cover in their sport broadcasting programmes. This principle underlines the broadcasting culture and the regulatory framework in which the Ofcom operates. However, the right to choose sporting events to broadcast is subject competition rules, intellectual property law as well as human rights. Television broadcasting is the most frequently area the competition authorities have been involved in the business of the sport. The Office of Fair Trading (OFT) and the European Commission have scrutinised arrangements that appeared to restrict market competition in the market for the acquisition of premium sports contents. Broadcasting organisations are subject to Articles 101 and 102 of the Treaty for the Functioning of the European Union (TFEU). The grant of exclusive rights for sport broadcasting can have implications on the freedom of other broadcasters to choose sporting events they would like to cover in their sports broadcasting programmes. However, the grant of exclusive rights is not per se contrary to the EU competition law. This is particularly the case in relation to the audiovisual industry where exclusivity may, in fact, have pro-competitive effects. The OFT has investigated allegations of BSkyB abusing its dominant position in its exclusive right to broadcast certain live sporting events by exerting an anti-competitive margin squeeze on its rivals, pricing its channels, and giving anti-competitive discounts to distributors (OFT, 2002). The OFT found that BSkyB was dominant in, among others, the wholesale supply of certain premium sports. Since the being dominant does not infringe competition rules, the OFT considered whether BSkyB had abused its dominant position in relation to margin squeeze, mixed bundling and discounts and found that that there was no abuse of its dominant position. In order to transmit  sports  content, sports broadcasters need a prior consent or authorisation from theà ¢Ã¢â€š ¬Ã¢â‚¬ °sports  organisation running the event in question, since they are the owners of the sports  content. English law does not recognise the existence of proprietary rights in a sports event per se. However, this does not mean that such rights do not exist. Instead, those rights are created, exploited and protected not as sui generis rights, but by virtue of the application in combination of principles of real property law, contract law and intellectual property law. Many sports rights including broadcasting rights are predicated on the event organiser having exclusive control over access to the venue at which the sports event is held. Under English law, sports broadcasting rights consist of a license to enter the venue, film the proceedings and transmit the resulting footage to the public (Arnold, 2001:51). Section 1 of the Copyright, Design and Patent Act 1988 (CDPA) provides that copyright subsists in, among others, broadcasts and cable programmes. Section 2(1) confer upon the owner of copyright in a work exclusive right to, among others, broadcast the work or make it available to the public by electronic transmission. For broadcasts, the copyright is owned by the maker of the broadcast (CDPA, s. 12). Copyright underpins the enormous industry that surrounds the creation and broadcast of audiovisual images of sports events. Sound recordings include player interviews, audio files, and tapes of radio broadcast. Films encompass audiovisual footage of sports events and news conferences, training sessions and player interviews, interspersed with coverage of pundits. Therefore, whilst there may not be any copyright inherent in a sporting performance per se, if that performance is recorded on audio and/or video-tape, that recording and its subsequent communication to the public by broadcast or electronic transmission will be protected by copyright. This means that the freedom of broadcasters to choose what sports events to cover in their sports programmes is restricted as they cannot broadcast copyrighted sporting material as this will amount to copyright infringement. However, the CPDA permits a present assignment of future copyright which takes place as soon as the copyright work to which it relates is created. For example, the BBC records and broadcasts coverage of a Premier League football match, then in the absence of such an assignment the owner of the copyright in the signal would be the BBC. However, in its broadcasting agreement with the BBC, the Premier League will have taken an assignment of copyright in the signal from the BBC and lice nsed back to the BBC the right to incorporate the signal into the BBC programming for specific number of times during the term of the agreement. Further, sport news access is effected through the use of the fair dealing exception in the CDPA. The provision allows for the copyright material to be used without the permission of the copyright owner where it acknowledges the rights holder and the use is appropriate in terms of the importance of the event. Further,  broadcasters  in the United Kingdom have adopted a News Accessà ¢Ã¢â€š ¬Ã¢â‚¬ °Code  of Practice, which provides regulation of the use of sports  footage in terms of the programmes in which it is used and the length of extract that is appropriate. In the BBC v British Satellite  Broadcasting (BSB) [1991] 3 All E.R. 833, BSB tested the fair dealing concept during the 1990 World Cup by extensively using extracts of footage to which exclusive broadcast rights had been acquired by BBC and ITV. The question was whether the use of the BBCs broadcasts constituted fair dealing for the purpose of reporting current events under the CDPA. The court found in favour of B SB and as a result of this case, the major  broadcasters  drew up the News Access Code  of Conduct. According to the Code, broadcasters have the right to hold opinions and impart information and ideas to their audiences without any interference and audiences are also entitled to receive those ideas and opinions. However, the licensed broadcasters are also required to comply with the standards set out in the Code. These include standards which protect members of the public from offensive and/or harmful material. However, this may pose a challenge to sports broadcasters, particularly where the fans chant offensive and/or harmful material, including discriminatory language or invade the pitch. There is also an ever-increasing use of foul language by players on live football matches due to frustration or being angry when decisions go against their teams. Besides this, it is worth noting incidents, such as the infamous clothes malfunction in the 2004 Super Bowl between Justin Timberlake and Janet Jackson with estimated 6.6 million children from age two to eleven were watching when Janet Jackson exposed her right breast to the audience (Thornton, Champion and Ruddel, 2011:75). In addition, the standards set out in the Code must be applied in a manner which best guarantees an appropriate level of freedom of expression. This is because the Code takes into account the Human Rights Act 1998 (HRA) as well as the European Convention on Human Rights (Convention) (Ofcom, 2011:2). The right to freedom of expression in Article 10 of the Convention encompasses the right of the audiences to receive creative material, information and ideas without interference but subject to restriction prescribed by law and necessary in a democratic society. Further, consideration must also be made to Article 8 of the Convention on the right to a persons private and family life, home and correspondences. The Ofcom has also taken into account Article 9 (freedom of thought, conscience and religion) and Article 14 (the right to enjoyment of human rights without discrimination on grounds such as sex, race and religion). In R. (on the application of Gaunt) v Office of Communications (OFCOM) [2011] EWCA Civ 692, the court held that the provisions of the Code had to be interpreted, and applied in particular cases, in compliance with Article 10 of the Convention. The appellant radio presenter appealed against a decision of the High Court dismissing his application for judicial review of a finding by the defendant Ofcom that a broadcast interview conducted by him breached the Code. The Ofcom had found the language used by the presenter and the manner in which he treated his interviewee had the potential to cause offence to many listeners contrary to the Code. The High Court held that the Ofcoms finding was not a disproportionate interference with the presenters right to freedom of expression as the offensive and abusive nature of the broadcast was gratuitous and had no factual context or justification. Dismissing his appeal, the Court of Appeal held that when deciding whether the interview offended the Code, the interview had to be considered as a whole and in its context. When the presenters extremely aggressive tone, his constant interruptions, his insults, his ranting, the consequent lack of any substantive content, and the time for which the interview was allowed to run on were combined, it was clear that Ofcom was right to conclude that there had been a breach of the Code. It was impossible to accept the contention that the publication of the Ofcom finding, which contained no sanction other than the stigma of the publication of an adverse finding by a statutory regulator, represented an interference with the presenters right to freedom of expression under Article 10 of the Convention. The fact that the topic covered by the interview was of public interest was of limited force once the contents of the interview were considered. The Code does not address all issues which could arise in sports broadcasting. As a result, sports broadcasters may face a number of individual situations which the Code does not specifically refer to. It contains some examples, but they are not exhaustive. However, the principles set out in the Code make it clear that the Code is designed to achieve and help broadcasters make the necessary judgements (Ofcom, 2011:6). Sports broadcasters can make programmes about any sport issue they choose, but they must at all times ensure that the programmes comply not only with the general law, but also with the Code. The Ofcom may provide general guidance to sports broadcasters on the interpretation of the Code. However, neither such advice will affect Ofcoms discretion to decide on cases and complaints after the programme has been broadcasted nor the exercise of its regulatory responsibilities (Ofcom, 2011:6). There may be problems of differentiating between user generated contents (UGC) and professional contents offered on UGC platforms. There may also be blurring boundaries between audiovisual media services provided by sports newspapers and sports channel websites as well as online newspapers and sports news portals. A service fall outside the Authority for Television On-Demand (ATVOD) if the video content appears as integral part of online version of newspaper, for example, alongside a text based story. However, the audiovisual content on a website will fall within scope of the ATVOD if it constitutes a consumer destination in its own right and the content can be viewed and enjoyed without reference to the publication offering. There have been challenges against ATVOD determinations for qualifying video services as on-demand programme service (ODPS). In February 2011, the ATVOD held that the  Sun Video  section of  The Sun  website was an ODPS within the meaning of section 368A of the Communications Act 2003 and should have been notified to and regulated by the ATVOD as such (Lewis, 2012). According to section 368A, to be an ODPS, a service must fulfil five criteria. These are that the principal purpose of the service should be to provide programmes which their form and content are comparable to TV-like services, must be accessible on-demand, there must be a person responsible for editorial, it is made available for use by members of the public, and it is within the United Kingdoms jurisdiction. ATVOD has the power to decide which services constitute an ODPS and to provide guidance on the matter. Any exercise of ATVODs power is subject to appeal to Ofcom. The Suns owners, News Group, appealed to the Ofcom based on the first criterion that the principal purpose of the service was to provide programmes the form and content of which were comparable to TV-like services. It further argued that the  Sun Video  section was part and parcel of the whole site, which was an integrated offering. The ATVODs view was that the  Sun Video  section of  The Sun  website was an ODPS. In applying the five ODPS criteria, the ATVOD looked at the  Sun Video  section of  The Sun  website as a service in its own right and then applied the five ODPS criteria to that section. The Ofcom upheld the News Groups appeal, setting aside ATVODs decision and replacing it with its own. The Ofcom said that it was important to consider the whole of what is provided in order to determine whether there was any audiovisual material on the website whose  principal purpose  was to provide TV-like programmes. It set out a two-part test which it used and said should be used when assessing whether a service is an ODPS. The test comprises what Ofcom referred to as the principal purpose part and the comparability part of the test. With regard to the principal purpose part of the test, Ofcom said that where audiovisual content is provided together with other contents one all of the material in context must be looked at. Thus, it necessary to consider whether, taken as a whole, the audiovisual material forms part of a service whose principal purpose is to provide that audiovisual material, or is simply ancillary to the provision of some other service. If the answer to the fi rst test is in the affirmative, the question under the comparability test should be whether the audiovisual material is comparable to TV-like programmes. The Ofcom decided that the principal purpose test was not satisfied, but did not go further to analyse the comparability test. Ofcom provided some examples of characteristics of a service that its principal purpose could be said to provide audiovisual material. These include (a) the service having its own homepage; (b) the videos being catalogued and accessed separately; (c) the videos being presented and/or marketed as a TV channel; (c) the duration of the videos is substantially longer; (d) little or no linkage between the videos and other material; (e) where the service provides both written and audiovisual material, the audiovisual material is significantly more than the written material, the written is brief or introduces the audiovisual material, and the videos are the primary means of conveying to users the information they are seeking; and (f) the videos are ancillary to, or enhance, a non-audiovisual service. The Ofcom applied these tests holding that the aim of the  Sun Video  section was to collate and supplement the content from the rest of the website.   No part of the website was a servic e whose principal purpose was the provision of TV-like programmes. The Ofcoms decision could be seen as a victory for the operators of similar sites, particularly for online newspapers and magazines that are rich in video content. However, such sites may still be caught by ATVODs regulatory regime in future. A website providing a mixture of videos and written content  could  be deemed an ODPS. The Sun Videos displayed some ODPS features and fulfilled a number of the characteristics suggested by Ofcom which satisfied the principal purpose test, but on balance, the Ofcom held that  Sun Video  did not do so sufficiently to make it an ODPS. The Ofcom said that there was no blanket exclusion for newspaper websites. The Ofcoms powers of enforcement of the Code The Ofcom neither previews programmes nor requires advance schedule information (Carey, 2010:243). The broadcasters are responsible to ensure that the material broadcast does not offend against the (Carey, 2010:243. It enforces the Code by means of a condition in every licence requiring observance and adherence to the Code. It has published on its website the procedures for investigating complaints and the application of statutory sanctions to broadcasters (Ofcom, 2011).  The Ofcom may impose statutory sanctions against a broadcaster who has breached the Code deliberately, seriously or repeatedly. However, the Ofcom often issues directions to the licensee not to repeat the programme in question, or to broadcast the correction or a statement of Ofcoms findings. Other breaches of the Code may be penalised in fines and, in most extreme cases, forfeit of the licence. The maximum financial penalty for commercial television or radio licensees is  £250,000 or 5% of the broadcasters qual ifying revenue, whichever is the greater. For the BBC, the maximum financial penalty payable is  £250,000. In 2008, the Ofcom fined MTV Networks Europe  £255,000 for widespread and persistent breaches of the Code (repeated  broadcast  of blatantà ¢Ã¢â€š ¬Ã¢â‚¬ °foulà ¢Ã¢â€š ¬Ã¢â‚¬ °language  before the 21.00 watershed) in respect of its certain channels (Lewiston, 2008). In the same year, the Ofcom fined the ITV a total of  £5,675,000 for what it considered to be the worst breaches of the Code it has ever come across. The breaches related to the use of premium rate telephone lines in some of the broadcasters programmes. The fine is the highest ever imposed by Ofcom and reflected not only the seriousness of the ITVs failures, but also their repeated nature (Hughes, 2008:162). However, the failure of the Ofcom to fine the ITV anywhere near five per cent of its qualifying advertising revenue has been criticised in some quarters for sending out the wrong signal (Hughes, 2008:162). In 2011, the Government has proposed to reform the appeals process under section 192 of the Communications Act 2003 for Ofcom regulatory decisions by introducing an enhanced form of judicial review that would, for the first time in statutory history, allow consideration of the merits of Ofcom decisions. The Government believes that changing the standard of review would lead to more focused appeals whilst reducing the need for oral and cross examination of factual and expert witnesses. This would result in shorter hearings and more focussed pleadings than is presently the case. However, this would impose constraints on the right of appeal that do not apply to these sectors (McInes, 2011:14). b) The influence of the EU law and policy on the Code The main EU regulation of the sports broadcasting was the EC Directive 89/552/EEC on Television without Frontiers Directive (TWF Directive), as amended by Directive 97/36/EC and by Directive 2007/65/EC on Audio Visual Media Services Directive (AVMS Directive). The Audiovisual Media Services Directive  amended and renamed the TWF Directive by providing less detailed but more flexible regulation. It also modernised TV advertising rules  to better finance audiovisual content. The aims of the original TWF Directive were to harmonise television broadcasting law throughout the European Union, including by way of establishing minimum requirements relating to the protection of minors, rules on advertising as well as the encouragement of production of European works (Lewis and Taylor, 2009:1239). However, dated back to 1989, the TWF Directive dealt only with traditional television services. However, the advances of technology since its first implementation have been so vast that it became increasingly in need of updating to provide harmonised regulations to all forms of audiovisual services regardless of the type of technology used to deliver them (Lewis and Taylor, 2009:1239; Wardade, 2009:336). Consequently, the AVMS Directive was adopted in December 2007 requiring Member States to implement it within two years (AVMS Directive, Art. 3). The AVMS Directive provided two ties of regulation, depending on whether the audiovisual service was scheduled broadcast or on demand. It sought to be less restrictive for on demand services on the basis that the consumer had greater control over what it pulled down as opposed to scheduled which are received passively if a viewer switches on to a particular channel (Ridgway, 2008:110; McEneaney, 2008: 60). The Code took into account a number of requirements relating to television in the TWF Directive, as amended by AVMS Directive. However, by the time the AVMS Directive was implemented at the national level, it had already been superseded by technological developments (Wardade, 2009:341). Thus, the  TWF Directive and  its amendments has been repealed by Directive 2010/13/EU) on Audiovisual Media Services (AMS Directive), which came into force  on 5 May 2010. The AMS Directive was implemented in the United Kingdom by the Audiovisual Media Services (Codification) Regulations 2010, which came into force on 18 August 2010. Extracts of the AMS Directive can be found in Appendix 2 of the Broadcasting Code. The Code brings into effect certain provisions from the AMS Directive. Prior to the introduction of regulations to implement the AVMS Directive, product placement in programmes was expressly prohibited on scheduled television services. However, there was no regulation on on-demand services in the United Kingdom at all. The AMS Directive has relaxed the rules on product placement on on-demand services. The AMS Directive was implemented in the United Kingdom in February 2010 by Audiovisual Media Services (Codification) Regulations 2010). Article 11 of the AMS Directive permits product placement under certain circumstances. Firstly, the AMS Directive requires the responsibility and the editorial independence of the media service provider to remain unaffected.   This attempts to balance the free movement of services within the European Union and the need to ensure a high level of public health, consumer and child protection (Garde, 2011:92). The Ofcom has implemented Article 11 of the AMS Directive by revising section 9 of the Code which came into force on 28 February 2011. Rule 9.8 provides that product placement must not influence the content and scheduling of a programme in a way that affects the responsibility and editorial independence of the broadcaster. Secondly, the AMS Directive requires that programmes with product placement not to directly encourage the purchase or the rental of the placed goods or services. Rule 9.9 of the Code implements this more broadly by providing that references to placed products, services and trade marks should not be promotional. Thirdly, the AMS Directive requires programmes containing product placement not to give undue prominence to placed products, services or trade marks. Rules 9.5 and 9.10 of the Code implements this by further specifying that two factors may be indicative of undue prominence, namely the presence of, or reference to, a product, service or trade mark in programming where there is no editorial justification; or the manner in which a product, service or trade mark appears or is referred to in programming. Further, the AMS Directive requires viewers to be clearly informed of the existence of product placement and that the programmes with product placement should be identified at the start and the end of the programme, and when a programme resumes after an advertising break so as to avoid confusing audiences. Rule 9.14 of the Code implements the information requirement laid down in the AVMS Directive. On 14 February 2010, the Ofcom disclosed the two versions of the universal neutral logo which is used to inform viewers of the existence of product placement on television and the rules surrounding its use. The Rule 9.11 of the Code reproduces the requirements of article 11(4) of the AMS Directive by prohibiting the placement of cigarettes and tobacco products and prescription-only medicines. However, rule 9.13 extends the list by banning the placement of alcoholic drinks, foods or drinks high in fat, salt or sugar, gambling; infant formula, all medicinal products, c

Vietnam War :: essays research papers

Vietnam War The Vietnam War was a military struggle starting in 1959 and ending in 1975. It began as an attempt by the Vietcong (Communist Guerrillas) to overthrow the Southern Vietnam Government. This research paper will discuss the Vietnam War, US involvement in this war, and significant battles. Following the surrender of Japan to the Allies in August 1945, Vietminh guerrillas seized the capital city of Hanoi and forced the abdication of Emperor Bao Dai. On September 2 they declared Vietnam to be independent and announced the creation of the Democratic Republic of Vietnam, commonly called North Vietnam, with Ho Chi Minh as president. France officially recognized the new state, but the subsequent inability of the Vietminh and France to reach satisfactory political and economic agreements led to armed conflict beginning in December 1946. "Northern Vietnam was determined to gain it's freedom" (Davis 12). With French backing Bao Dai set up the state of Vietnam, commonly called South Vie tnam, on July 1, 1949, and established a new capital at Saigon (now Ho Chi Minh City). "Where as the Southern Vietnam government seemed content to be a sort of a colony" (Davis 12). The following year, the U.S. officially recognized the Saigon government, and to assist it. President Harry S. Truman dispatched a military assistance advisory group to train South Vietnam in the use of U.S. weapons. In April 1961, a treaty of amity and economic relations was signed with South Vietnam, and in December, President John F. Kennedy pledged to help South Vietnam maintain its independence. Subsequently, U.S. economic and military assistance to the Diem government increased significantly. In December 1961, the first U.S. troops, consisting of 400 uniformed army personnel, arrived in Saigon in order to operate two helicopter companies; the U.S. proclaimed, however, that the troops were not combat units as such. A year later, U.S. military strength in Vietnam stood at 11,200. By the end of 1965 American combat strength was nearly 200,000. In February 1965, U.S. planes began regular bombing raids over North Vietnam. A halt was ordered in May in the hope of initiating peace talks, but when North Vietnam rejected all negotiations, the bombings were resumed. From February 1965 to the end of all-out U.S. involvement in 1973, South Vietnamese forces mainly fought against the Vietcong guerrillas. While U.S. and allied troops fought the North Vietnamese in a war of attrition marked by battles in such places as the Ia Dang Valley, Dak To, Loc Ninh, and Khe Sanh-all victories for the non-Communist forces.

Contemporary Society

There are many contemporary social concerns in the world today. Information on these concerns can be found just about anywhere including the Internet, T.V. and even articles. A critical thinker has a responsibility to find out information on the topic that is correct, true, has validity and limited to no biases. One contemporary issue that is going on is the issue with the addiction to crystal meth. A critical thinker needs to be able to understand the validity and truth behind a writers work, understand the importance of ethics and moral reasoning, and understand the advantages of informational technology.Any critical thinker can understand how crystal meth addiction is impacting the contemporary world today. Crystal meth is a very addictive drug and has many side effects to the brain and to the body. In order for a critical thinker to find reliable resources, he or she must research many areas of a writer’s paper.One way that a person can understand if a an article, website, etc. is a reliable source is to conduct research on the resources that writer four his or her information. All resources need to be creditable and those in turn have to credit where the information came from. This information needs to be written by someone who is an expert in the field at hand. In this case the topic is crystal meth addiction. An expert should have no issue with peer-reviewed.A reference should also be peer-reviewed. When a source is peer-reviewed it  has been reviewed and passed by a board that works in the author’s field of study. This can lead to  sources being published allowing others to view information that is correct. It can also create an issue in having some articles rejected if the peer-reviewers do not agree with the information that is being printed. An example of information that can be rejected is bias information.A critical thinker needs to be careful to understand when he or she is coming across bias. Bias is when the writer is defending one side over the other is facts. When a research paper is written, it needs to cover all sides of the issue at hand. A research paper on crystal meth addiction would be bias if it only described how poor, homeless people become addicted to crystal meth. A critical thinker should be able to understand how this is bias and not true. A critical thinker should be able to understand that people from all walks of life could and can become addicted to crystal meth. Along with a critical thinker understanding bias in a resource, he or she must also understand validity.In order for a critical thinker to hold full responsibility for a resource, he or she must look into the validity of a resource. Validity revolves around the logic and truth behind information. A resource must contain both truth and logic. The truth is what a research paper is all about. Information must be true and contain information that can be backed up by research and education. An topic of addiction to crystal meth is a very big social concern that people should be educated on. This information must come from studies, research, and information that have been provided by researchers who have studied the field and have done a number of tests. When looking into the facts about crystal meth addiction, a critical thinker must be able to understand what is the truth and what is not.Many articles about crystal meth addiction have stats and percentages. A critical thinker must be able to look at the stats and percentages and understand where the resource is getting the information. There may come times when the percentages are off based on where the information has come  from. A critical thinker should be able to understand that if an article states that there are a zero percentage of people addicted to crystal meth, this is not the truth and this information should not be looked into. This also contains the fact of how factual the information really is.Fact is a very big part of understanding literatu re review. When a critical thinker is looking at literature, he or she needs the information to be true and to have fact behind every word. If an article is published with fake information, this can lead to the critical thinker having misinformation and understanding the topic of addiction to crystal meth in the wrong way. Every piece of literature that a critical thinker reads must have great resources, peer-reviewed information, contain no bias, and have validity to back it up in order to get the correct and right information.When looking into a piece of literature, a critical thinker should looking into the resources, peer-viewed, bias, and validity of the information at hand. This will allow the critical thinker to get the best information for his or her information on a topic such as the addiction to crystal meth. Finding these four main points in a piece of literature will help keep information as reliable as possible on a contemporary issue.Researching the addiction to crysta l meth will result in a major number of findings. It is  the responsibility of a critical thinker to understand the findings of each piece of literature he or she looks into. The first thing to look into is the information about crystal meth addiction. The site that has been published by the National Institute on Drug Abuse is full of information about what crystal meth (methamphetamine) is, what it does to a person, the statistics and trends, how it is abused and must more. In order to make sure this site is going to be useful, a contemporary thinker must look into the sources, bias, and validity of the literature and when the last time it was updated.This website has a section that deals with the research resources. This is  a good place to start in order to make sure the information is going to meet the criteria. The research resource includes a list of genetics research resources, data harmonization projects, and justice system resources. This information will provide where the information on the site has come from and who can back it up in order to make sure it is valid information. Here a critical thinking can see whom the NIH (National Institute on Drug Abuse) teamed up with in order to get the findings and information they have published. These researchers can be looked into and followed up with in order to make sure that the NIH is using true and real information on the topic of crystal meth addiction.The information found on the research resources will also let the person know that this information has been peer-viewed by all of the researchers involved in the findings. The next part that a critical thinker needs to look into is if there is any bias information in the literature. Bias information is information that is leading more towards one side.Reading the information  that the National Institute on Drug Abuse has written it is easy to see that the information is not bias and deals with the facts of crystal meth addiction. There is informat ion on how the drug is used. The NIH states â€Å"methamphetamine [crystal meth] is a white, odorless, bitter-tasting crystalline powder that easily dissolves in water or alcohol and is taken orally, intranasally (snorting the powder), by needle injection, or by smoking (National Institute on Drug Abuse, 2010, para 2). There is nothing that is bias about the information found on this website. The literature is informational and very valid.The validity of the information is very present. After reading through all of the resources and researchers involved, a critical thinker can understand that the information at hand is valid. This website has information that is both logical and factual present throughout all of the information that it provides. The same steps can be applied to another article about crystal meth.Sherry Mumford wrote an article called Putting meth addiction in context. This article should be researched to make sure it follows the same guidelines as the first literat ure information. The article revolves around Chilliwack, B.C. and the crystal meth addiction that can be found there. Sherry Mumford wrote the article and was published by Torstar Syndication Services, a Division of Toronto Star Newspapers, LLC. This LLC peer-viewed the article and found that the information was valid and decided to publish it.A critical thinker could argue that the article has some bias parts in it. The article states that â€Å"[Meth] is not an epidemic. It’s a drug trend and it’s problematic. It came on fairly quickly but it will go away† (Mumford, 2004, para 6). This information is leading more towards saying  that crystal meth is not addiction and is more of just a trend that is going around. This does not give the allusion that crystal meth is addictive and some people have trouble getting off the drug. This could also be considered in the validity of the article.The validity of an article is very important. The article contains some num ber on how many people are seeking help in the area. The article states â€Å"a total of 1,200 young people sought help from Fraser Health addictions services in 2003-04, and for adult clients the total was 5,500 in that same period† (Mumford, 2004, para 14). This information is very valid and the overall validity of the article is good.Another way to make sure that a piece of literature checks out is to see when the last time it was updated. An article called Straight faces about meth addiction was published in 2005 by Torstar Syndication Services, A Division of Toronto Star Newspaper, LLC. This article was peer-viewed by the publication company. The article also has a side bar stating the it was late updated in 2010. This left five years for new information to be found and changed if any information was not the same or not correct. This can be a real help to a critical thinker when making sure the information is right. The information also needs to contain no bias.The artic le deals with information on how to try and stop the crystal meth addiction. This article is not bias in anyway. The article is trying to help parents understand that even if it seems tough, there can be help for a son or daughter to get out of the addiction. The article does not state that is not help, which would lead to bias information. Stating that there is no help for anyone who becomes addicted to crystal meth would lead to a bias view. Knowledge of  resources will help a critical thinker understand the truth and validity behind literature.Knowledge not only helps a critical thinker understand the truth and validity behind literature but it can also help with the impact of social elements on both local and global communities. The knowledge that a person gains through social and institution elements can really have an impact on both local communities and global communities.Academic knowledge can impact local communities from a social element on the topic of crystal meth addi ction. People are taught that addiction is real and can effect so many people. It is important for people to understand that addiction can be found locally and education can help with the issue. When it comes to addiction, the more educated a person is, the better the understanding that person will have on the topic and how go about the issue.The Internet is a big way for people to gain academic knowledge on information that is going on locally and globally. This information can help a person see the underling issues that come with crystal meth addiction. Academic knowledge can help people understand the truth in small communities and even across the world. Academic knowledge can be anything from what a person learns in school to what is taught to us by others such as a co-worker who was educated in crystal meth addiction.Academic knowledge can have a big impact on local communities. Understanding the truth behind crystal meth addiction can really help a community understand the iss ue. An article written by Goble and Battershill  talks about how the leaders of a town decided to educate the town on crystal meth. A man by the name of Ramsey held a movie screening at the local highschool. Ramsey stated that the forum â€Å"will include a screening of a disturbing eighteen minute film† (Goble and Battershill, 2005, para 17). This information will help to inform the local community and help keep them educated on the topic of addiction.Being educated is the best way to try and find a resolution to any issue in a community. The communities need to know that some side effects of a crystal meth user are â€Å"extreme paranoia, visual and auditory hallucinations and severe cognitive impairment† (Lecomte, 2005, para 3). This can help others to understand what they need to look for in a person who is addicted to any type of drug, not just crystal meth. A person can then use their knowledge to understand that drugs mess with the brain and body.Academic know ledge can also help a critical thinker understand that an environment can have a lot to do with a person who is venerable to addiction. Through academic knowledge we learn that there are different environments, which can lead to different outcomes of how someone is raise, different types of cultures, and different subdivisions. An article by Matt Hartley talks about how some areas in the world can lead to a higher change of a person becoming addicted to drugs. Matt Hartley states â€Å"It’s hard enough to positively conduct treatment in you own community, [but] sending the kids far away, especially to a larger city where they’re going to run into a lot more troubled youth, is tricky† (Hartley, 2006, para. 9). This leads to the issue of the global community academic education can have an impact on.It is very important for a any person to know what is going on around the glob. A person can apply academic education to a global matter. The education a person has to apply to a local  community can also be applied to a global community. If using environment as an example, the same different types of environments in a community can also  be found around the world. Education does not only have to be academic. Education and information can be taught at a young age from anywhere.A survey back in 2009 came back with the results that â€Å"one out of every five students who filled out the survey from after an anti-drug group’s presentation said they know of someone using crystal meth† (Ryan, 2009, Infomart). Kids all across the globe need to be educated on this topic and understand the issues that come along with the addiction to not only crystal meth, but also any drug for that matter. Education is everywhere. Active citizenship in this matter and education could really help with the percentage of addicts in a community and around the globe.Active citizenship could impact the issue of the addiction to crystal meth in the next five t o ten years. The active citizenship has already started to help with getting the numbers of people addicted to crystal meth down. The National Institute of Drug Abuse has reported that the use of crystal meth in teens has started to drop of the recent years. The site suggests that this is because of all of the attention being brought to the subject. If this continues of the next five to ten years, there could be a very low rate at the end. The next five to ten years could show a very big difference in what we see today.Using education, the next five to ten years could show an great drop in the amount of users of crystal meth. There are many different types of educational tools out there besides academic. People can also become educated with the World Wide Web, multimedia (blogs,  videos, radio), television. Education has already started to bring down the number of kids doing crystal meth. According to Geoffrey Laredo there has already been a â€Å"significant decrease in methamph etamine abuse† (Laredo, 2004, para 1). Education has helped with this.Education keeps growing and so does technology. Technology in the next five to ten years is going to be a great impact with how education works today. Today people can find information on any topic on the Internet. Giving technology five to ten years is going to help education further and help so  many more people with the information of addiction to crystal meth.There are so many blogs and videos out there that help people understand why not to do drugs and what the side effects are. Videos, blogs, and prodcasts are a way for people to communicate with each other or even gain information on a topic like crystal meth addiction. When it comes to videos, blogs, and prodcasts; a critical thinker has to be careful about the information that is being provided. These types of multimedia can contain lots of bias and very little validity.There are many blogs out there about addiction. A blog is a personal webpage or website that allows that person to write opinions, stories, personal information, and also allows for others to comment on this information. There are many blogs about addiction that are full of information about recovery, the struggles, and what each person went through personally as a addict or as a family or friend of an addict.The blog called An Addict In Our Son’s Bedroom is a blog for parents dealing with an addict child. This blog allows for the main â€Å"Mom and Dad† to communicate with others and for others to reach out to them. The blog does not seem to have very many resources and can come across as bias in some cases. The information in this blog is valid based on the fact that it is coming from real life stories.A critical thinker can apply academic knowledge to this blog and understand the validity of the issues and the fact that some parts may come across as bias. A critical thinker can also understand how some of the information is not true nor meet s the qualifications of a peer-viewed article. The information on the blog is very relevant to the issue at hand: Addiction to crystal meth.This blog has many stories of what a family member of a user is going through. It also tells stories of how the people reach out to others and even talks to school students about the issues with addiction and what addiction can do to a person. There is so much personal information that statistics and numbers will not give someone. The validity and truth behind a blog is much different than the type of truth a validity one would get from an article backed up by many sources.Academic knowledge can help a person understand contemporary social concerns and how to apply the principles of active citizenship to those issues. A critical thinker needs to be able to know what information is good and what information is questionable. A critical thinker needs to be able to understand the validity, bias, and important of peer-viewed resource  and the impor tance of technology gathering data when dealing with any type of concern. This will help a critical thinker gain information that is correct, valid, and usable in the real world.